Participating in the "College Life Is Great!!" Fair

Date:

The 3rd Shogakukan "College Is Delicious!!" Fair

at Shinjuku Takashimaya and Kinokuniya Shinjuku Minami Store

 Exhibition and sale of products developed using university research findings

 (Shinjuku Takashimaya) and a lecture (Kinokuniya Bookstore Shinjuku Minami Branch)  

Dates: Wednesday, June 2, 2010 – Tuesday, June 8, 2010

Location   Shinjuku Takashimaya / Kinokuniya Bookstore Shinjuku Minami Branch

Organized by Shogakukan and the "College Life Is Great!!" Fair Executive Committee

Sponsored by the Ministry of Economy, Trade and Industry

In collaboration with the National Institute of Fisheries Science and the Kinokuniya Bookstore “Gakushi Gakuzo” Project

Event Details
       ■Exhibition and sale of university-developed food products (Kochi University-related)
          Shinjuku Takashimaya
        ◎Confectionery Workshop Concert      Roll Cake "Kururi"
        ◎Takagi Shuzo Co., Ltd.      Sake Liqueur “Yasashii Yuzu-shu”
        ◎Goishi Tea Producers’ Association, Otoyo Town, Kochi Prefecture  Authentic “Goishi Tea”
       ■Lecture ( Faculty Shinji Nagata, Faculty Applied Faculty, Kochi Faculty )
          Shinjuku Takashimaya
        ◎June 2, 3:00 PM – 3:45 PM
         “The Mystery of Black Yeast That Produces Beta-Glucan Beneficial for Dietary Health”
           Beta-glucan, which forms the cells of mushrooms and yeast, has long been incorporated into healthy diets.
           Since black yeast produces beta-glucan outside its cells, it can be said to produce beta-glucan suitable for food processing.
           Let’s explore the mystery of black yeast—which never became a mushroom—and the β-glucan it produces.
        ◎June 3, 3:00 PM – 3:45 PM
         “The Wonders of Daily Life: Cultivating ‘Goishi-cha,’ a Fermented Tea Brewed by Microorganisms”
           Once known as the “phantom fermented tea,” Goishi-cha was on the verge of extinction. Since ancient times, the Japanese—not only in Shikoku—have fermented plants and utilized their colors and
           aromas in daily life. This is truly a collaboration between plants and microorganisms that perfectly matches Japan’s climate and way of life.
           Let’s reflect not only on food and health, but also on the mysterious rhythms of daily life.

Poster (PDF)